Friday, 22 December 2017

We're excited about the prospects Digital Marketing offers in 2018... are you?

Each year the modern consumer is instinctively relying on an engaging digital experience when researching to make purchases or become more informed.

Search engines such as Google continue to be the most popular channel for people to find and be decisive about the information they need. A study by Blue Nile Research shows that 79 - 82% of consumers use search, brand websites and customer reviews to make their decisions, whereas 14 - 25% use social, mobile and blogs to discover new products and brands.

If you don't engage in digital marketing, you will be missing out on the opportunity of reaching out to those looking for your services. Additionally to reaching out and attracting new clients, digital marketing provides you with accurate and detailed tracking reports. This enables you to see what is working and not working for your brand, track ROI and continually monitor to improve the success of your campaign based on these findings.

Digital Marketing allows a business to display their service or product to the entire world or a very specific group of people. This specific targeting can be defined with age, gender, location, interests and more. With real time reactions and responses your business will be able to significantly increase reach and awareness resulting in sales.

We will involve you in the campaign, reporting to you all activity and results following a campaign, it's our responsibility to make you successful.

"But I find that for myself, without exception, the more I deal with the work as something that is my own, as something that is personal, the more successful it is." Marian Bantjes

In 2018 Swimming Hippo will continue to expand our digital marketing services from campaign strategy to delivery of email marketing, social media advertising, AdWords management and Search Engine Optimisation.

New Content Writing Services

A key aspect of any good digital marketing campaign is the production of great content.

We have found that often clients find content generation a challenging part of their web development project.

Having recognised this potential barrier our clients may experience, Swimming Hippo have decided to team up with Matt Wheeler of Fire Starter Marketing to provide this service. With Matt's professional business experience and his background in developing marketing strategy's, your website content will better communicate all objectives set to measure the success of your project.

New Branding for 2018

We are excited! Swimming Hippo is developing a new brand to be launched early 2018. A logo is underway and a brand new website is to follow displaying our full service offering, work produced and the results of campaigns we have implemented.

If you have a digital marketing project in mind for 2018, call 01386 764747 or email